Action: List All Posts

Action Overview

The List Posts action retrieves a list of posts made by a user or a company on LinkedIn. This action allows you to monitor content, analyze engagement metrics, and identify opportunities for interaction. By leveraging this data, teams can enhance their content strategy, track competitor activities, and support sales or marketing campaigns.

Use Cases

• Content Engagement: Monitor posts from leads or clients to engage with their content and build relationships.

• Competitor Analysis: Track competitor posts to gain insights into their strategies and industry trends.

• Marketing Optimization: Analyze engagement metrics like impressions and reactions to refine your content strategy.

Inputs and Required Data

Input Fields

Public or Company ID: (Required) The unique identifier for the LinkedIn user or company whose posts you want to retrieve.

Example: "company-12345" or "john-doe-67890"

Is Company: (Optional) Indicates whether the ID belongs to a company. Set to True for company profiles.

Example: "True"

Limit: (Optional) The maximum number of posts to retrieve.

Example: "10"

Obtaining Inputs

Inputs are typically obtained dynamically from CRM records or preceding actions, such as Search User or Search Companies. The Public or Company ID retrieved from these actions is passed to the List Posts action for further insights.

Workflow Integration

Step-by-Step Guide

1. Trigger the Action: Configure your CRM workflow to trigger the List Posts action when monitoring activity for a lead or company.

2. Map Input Fields: Pass the Public or Company ID to the action, and specify whether it’s a user or a company.

3. Retrieve Output Data: Use the list of posts to update CRM records, dynamically store data in custom fields, or analyze trends for engagement and strategy development.

Related Actions

• Retrieve Company Profile: Gain detailed information about a company before analyzing its posts.

• Retrieve User Profile: Gather insights about a user prior to reviewing their content.

Response

The List Posts action provides detailed response fields for each post, including:

• Post ID: A unique identifier for the LinkedIn post.

• Post Date: The date the post was published.

• Author Name: The name of the user or company that created the post.

• Author Public ID: The LinkedIn ID of the author.

• Post Text: The main content of the post.

• Post Attachment URLs: Links to any attachments (e.g., images or videos) included in the post.

• Share URL: A direct link to the post on LinkedIn.

• Is Repost: Indicates whether the post is a repost.

• Engagement Metrics:

  • Impressions Count: The number of times the post was viewed.

  • Comment Count: The number of comments on the post.

  • Reactions Count: The total number of reactions (e.g., likes).

  • Repost Count: The number of times the post was shared.

Common Errors and Troubleshooting

Common Errors

Invalid ID: Occurs when the provided Public or Company ID does not match a LinkedIn profile.

Solution: Verify the ID is accurate and obtained from a valid preceding action.

No Posts Found: Indicates that the user or company has no posts or your query parameters are too restrictive.

Solution: Confirm that the profile is active and contains content.

Best Practices

• Use this action to regularly monitor key leads or clients for opportunities to engage with their content.

• Combine with other actions like Retrieve User Profile to build a complete picture of user activity before initiating outreach.

• Limit the number of retrieved posts to avoid exceeding LinkedIn’s rate limits or overloading workflows with unnecessary data.

Advanced Tips

• Engagement Tracking: Use engagement metrics like impressions and reactions to prioritize follow-ups with active leads or clients.

• Trend Analysis: Monitor posts over time to identify recurring topics or shifts in industry focus.

• Workflow Automation: Trigger alerts or tasks when a key lead or client publishes a new post, enabling timely interactions.

FAQs

Q: Can I retrieve posts without specifying a limit? A: Yes, but it’s recommended to specify a limit to control the amount of data returned and avoid unnecessary API calls.

Q: Are there restrictions on how many posts I can retrieve? A: Yes, LinkedIn enforces rate limits based on your account type. For example, up to 80 posts per day for free accounts and up to 150 posts for Sales Navigator users.

Q: What happens if the profile or company has no posts? A: The action will return an empty response indicating that no posts were found.